Montreal, February 16, 2022 – As part of the PARTENAR-IA call for projects, PROMPT and 24 organizations have jointly announced the launch of PIXEL-IA, a grant specifically designed for organizations working in the creative industries sector.

The PIXEL-IA grant is a supplemental amount awarded to creative industry organizations participating in an AI collaborative research project. This $10,000 grant is added to the maximum amount of $150,000 that can be allocated to each project funded by the PARTENAR-IA program. With this program, PROMPT acts as a trustee of the Ministry of Economy and Innovation of Quebec (MEI) in order to stimulate Quebec companies seeking to develop and spread artificial intelligence-based solutions and tools in the new information and digital technologies sector.

Within the framework of PARTENAR-IA, the specific mandate of the PIXEL-IA grant is to further support Quebec’s creative industry in the development of innovations exploiting the capabilities and possibilities of AI, in order to make the sector even more competitive on the national and global scene.

“For over 20 years, Quebec has been focusing on the development of the multimedia, video game and entertainment sectors as a strategic economic pillar,” explained Frédéric Bove, Executive Director of PROMPT, at the creative industries networking event organized by Entertain-AI on February 15, during which the PIXEL-IA initiative was announced. “Since 2017, with more than $2.3 billion in public and private investments in AI, Quebec is positioning itself as a highly attractive international innovation and research hub. Through the PIXEL-IA grant, PROMPT supports innovations at the confluence of these two sectors and enhances the value of past investments in order to position Quebec on tomorrow’s cutting-edge scenes.”

In addition to PROMPT, the following partners have confirmed their willingness to participate in this call for projects and to promote the PIXEL-IA grant within this priority sector: